The beauty landscape has changed in recent years. Time was when a woman had her regular face creams, her tried-and-tested cosmetics, even her signature fragrance, and nothing new that appeared on the market could drive her off course. Now, in an era of countless scientific advances and new product launches, the cosmetics industry is so crowded that brands jostle for our attention by enticing us with limited editions (a solution that can frustrate as much as excite when you can no longer get hold of a favoured “for three months only!” product).
近年来，美容界出现了变化。以前，女性会有自己惯用的面霜、多次试用久经考验的化妆品，甚至还有自己的招牌香水，市场上出现的新品没有什么可以让她转变心意。现在，在这个有着无数科技进步和新品发布的时代，化妆品业如此拥挤，各品牌都在用限量版来争相吸引我们的注意（在你无法再得到一件中意的“仅限3个月！”的产品时，这个方法既让我们感到沮丧，又让我们感到兴奋）。
Yet many classic products survive – Estée Lauder’s Advanced Night Repair Complex, for example, which is celebrating its 25th anniversary this year. Lauder is so excited about it that they have made a limited-edition bottle. There are only 550 in the world and each comes with a gold commemorative plaque.
不过许多经典产品还是存活了下来——比如雅诗兰黛(Estée Lauder)的修护精华霜，今年就迎来了25周年纪念。雅诗兰黛对此十分兴奋，所以制作了一个限量版瓶子。全球仅有550瓶，每瓶都有一个金质纪念章。
We asked leading beauty companies, old and new, to divulge their most classic – or signature – product – their bestselling product and which of their products deserves more praise.
我们让新旧领军美容企业公布了他们最经典的产品或招牌产品——他们最畅销的产品，以及他们哪些产品应该得到更多褒奖。
ESTEE LAUDER
Signature Product Advanced Night Repair Protective Recovery Complex. Launched in 1982, it is celebrating its 25th anniversary this year.More than 1.3m bottles are sold globally each year and the formula has been updated over time.
Price: £32.
Bestseller Estée Lauder Double Wear Stay-in-Place Make-up SPF10. This is a long-lasting, lightweight foundation that provides up to 15 hours of coverage. Launched in 1997, more than 466,000 bottles a year are sold.
Price: £22.50.
Most overlooked Youth Dew perfume, introduced in 1953 and recently relaunched by Tom Ford under a new name, Youth Dew Amber Nude .
Price: £35 for 30ml.
雅诗兰黛（ESTEE LAUDER）
招牌产品：特润修护露（Advanced Night Repair Protective Recovery Complex）。该产品于1982年推出，今年是其25周年庆。每年全球售出超过130万瓶，且配方一直都在改进。
售价：32英镑
最畅销产品：雅诗兰黛持久粉底SPF10 （Estée Lauder Double Wear Stay-in-Place Make-up）。这是长效、轻盈的粉底，有效时间长达15小时。该产品于1997年推出，每年售出超过46.6万瓶。
售价：22.5英镑
最被忽略的产品：Youth Dew香水。该产品于1953年推出，最近被Tom Ford以新名字重新推出——Youth Dew Amber Nude。
售价：35英镑，30毫升
ELIZABETH ARDEN
Signature product Eight Hour Cream, which was launched in the 1930s and originally used to heal the legs of Arden’s beloved racehorses. When she discovered that it also helped moisturise and smooth the hands of the horse’s grooms, she went to work refining it for customers’ use. Nowadays, one tube is sold every 30 seconds worldwide.
Price: £20.
Bestseller Ceramide Plump Perfect Moisturiser with SPF15. Price: £42.
Most overlooked Ceramide Ultra Restorative Capsules, an anti-wrinkle cream with “plumping benefits”. First sold in 1991, these capsules are meant to promote a firmer appearance of the skin.
Price: £25.
伊丽莎白雅顿（ELIZABETH ARDEN）
招牌产品：8小时显效润泽霜（Eight Hour Cream），于30年代推出，一开始是用来治疗雅顿心爱赛马的腿。她发现该产品还能有效保湿润泽马夫的手时，就开始精制该产品供顾客使用。现在，全球每30秒就会售出一管该产品。
售价：20英镑
最畅销产品：Ceramide Plump Perfect Moisturiser with SPF15。
售价：42英镑。
最被忽略的产品：抗衰老胶囊（Ceramide Ultra Restorative Capsules），一款具有“丰满作用”的抗皱面霜。这些胶囊于1991年首次发售，用于促进皮肤紧致。
售价：25英镑
AVEDA
Signature product The first product to be launched by Aveda was Clove Shampoo (£21). Nowadays, its Damage Remedy Intensive Treatment – which contains natural, plant-based ingredients that strengthen hair – has become equally synonymous with the brand.
Price: £19.
Bestseller Shampure shampoo and conditioner. These complementary products were launched in 1989 .
Price: £9.50 and £10.50.
Most overlooked Pure Abundance Hair Potion, relaunched and reformulated in June 2006, a dry shampoo.
Price: £16.50.
艾凡达（AVEDA）
招牌产品：艾凡达推出的首个产品是丁香香波（Clove Shampoo）（21英镑）。现在，艾凡达推出的深层修护液（Damage Remedy Intensive Treatment）——含有强健头发的天然植物成分——已成为该品牌的代名词。
售价：19英镑
最畅销产品：Shampure洗发水和护发素。这些配套产品于1989年推出。
售价：9.5英镑和10.5英镑
最被忽略的产品：Pure Abundance Hair Potion，于2006年6月经重新配方后再次推出，是一款干香波。
售价：16.5英镑。
BOBBI BROWN
Signature product Her Eye Brightener, for under-eye coverage, £21, and Creamy Concealer, £15, which is packed full of vitamins,helps counteract dark circles under the eyes
Bestseller Shimmer Brick compact in bronze – a brush-on powder that gives a sun-kissed glow. So popular, it is rarely in stock.
Price: £27.
Most overlooked Long-wear eyeliner – a gel with the precision of a liquid.
Price: £13.50.
波比布朗（BOBBI BROWN）
招牌产品：Her Eye Brightener，用于遮盖眼袋，21英镑；遮瑕霜（Creamy Concealer），15英镑，融入了各种维生素，有助于对付黑眼圈问题。
最畅销产品：古铜色星纱颜彩盘（Shimmer Brick compact in bronze）——用来刷的彩粉，散发出阳光照射般的色泽。非常受欢迎，很少有库存。
售价：27英镑。
最被忽略的产品：长效眼线（Long-wear eyeliner）——有液体精确度的啫喱。
售价：13.5英镑。
BENEFIT
Signature product Lip Plump is one of the company’s original products. It produces32 tubes a minute.
Price: £14.50.
Bestseller A lash-lengthening, eye-widening weapon for eyes, Badgal mascara sells 500,000 units a year worldwide .
Price: £14.50.
Most overlooked The new California Kissin’ lipgloss has an aqua-blue sheen to make teeth appear whiter, while freshening breath.
Price: £12.50.
招牌产品：丰唇油，是该公司的原创产品之一，每分钟生产32支。
售价：14.5英镑。
最畅销产品：增长睫毛、增大眼睛的利器，Badgal睫毛膏每年全球售出50万套。
售价：14.5英镑。
最被忽略的产品：The new California Kissin’唇彩，其水蓝色光泽可让牙齿看起来更白，同时可以清新口气。
售价：12.5英镑。
CLINIQUE
Signature product Dramatically Different Moisturiser is the final step in the brand’s renowned Three-Step skincare regimen and is set to celebrate its 40th birthday next year.
Price: £15
Bestseller Dramatically Different Moisturiser, and the new Anti-blemish Solutions Clearing Moisturiser, £15.
Most overlooked Launched 30 years ago, the Aromatics Elixir remains a bestselling fragrance.
Price: £17 for 10ml
倩碧（CLINIQUE）
招牌产品：倩碧特效润肤露（Dramatically Different Moisturiser），是该品牌知名的三步护肤法的最后一步，明年将庆祝40周年诞辰。
售价：15英镑
最畅销产品：倩碧特效润肤露以及倩碧净颜修护着哩（Anti-blemish Solutions Clearing Moisturiser），15英镑。
最被忽略的产品：30年前推出的Aromatics Elixir仍然是最畅销的香水。
售价：17英镑，10毫升
DIOR
Signature product Rouge Dior Replenishing Lip Colour.The original Rouge Dior was launched in 1955 and relaunched in August 2006.
Price: £16.50.
Bestsellers Rouge Dior sells 3m units worldwide a year, as does Diorshow Mascara.
Price: £18.50.
Most overlooked L’Or de Vie skincare. After the first days of using L’Or de Vie, wrinkles and fine lines are apparently reduced.
Price: L’Or de Vie Extrait, £250; L’Or de Vie Crème, £230.
迪奥（DIOR）
招牌产品：迪奥烈焰唇膏（Rouge Dior Replenishing Lip Colour）。最初的Rouge Dior于1955年推出，并于2006年8月重新推出。
售价：16.5英镑。
最畅销产品：Rouge Dior每年全球售出300万套，迪奥浓密睫毛膏销量也相当。
售价：18.5英镑。
最被忽略的产品：迪奥凝世金颜乳霜（L’Or de Vie）护肤产品。在使用该产品头几日后，皱纹和细纹会明显减少。
售价：L’Or de Vie Extrait，250英镑；L’Or de Vie Crème，230英镑。
LANCOME
Singature product Mascaras – all of them. Hypnose, launched in July 2004, is the bestselling one
Price: £18.50.
Bestseller Bi-Facil Non Oily Cleanser for face and lashes. About 20 an hour are sold in the UK.
Price: £17.50.
Most overlooked The other bestseller, Teint Idole Ultra, is a long-lasting liquid foundation that is still successful two years after its launch.
Price: £25.50.
兰蔻（LANCOME）
招牌产品：睫毛膏——所有睫毛膏。2004年7月推出的Hypnose是最畅销的一款。
售价：18.5英镑。
最畅销产品：兰蔻速效卸妆液（Bi-Facil Non Oily Cleanser）用于脸部和睫毛的速效卸妆液在英国每小时约售出20支。
售价：17.5英镑。
最被忽略的产品：另一款畅销产品：无痕舒适无油粉底液（Teint Idole Ultra），在推出两年后这款长效粉底液仍然十分成功。
售价：25.5英镑。
MAC
Signature product Strobe Cream. Launched in 2000, this mix-in cream can be added to moisturiser or foundation to give a subtle glow. It is much favoured by make-up artists.
Price: £19.50.
Bestseller The Spice Lip Line Pencil. Created in 1998, this quickly became a supermodel staple; it sells more than 25,000 per year.
Price: £9
Most overlooked Other top sellers are the Eye Kohl, in Smoulder..
Price: £11.
MAC
招牌产品：晶亮润肤乳（Strobe Cream）。2000年推出的这款混合润肤乳，可以加入保湿液或粉底，发出淡淡的光泽。非常受化妆师喜欢。
售价：19.5英镑。
最畅销产品：唇线笔(The Spice Lip Line Pencil)。始创于1998年，并迅速成为超模的必备品，每年售出超过2.5万只。
售价：9英镑
最被忽略的产品：其他畅销产品包括Eye Kohl眼线笔，可画烟熏。
售价：11英镑。
NARS
Signature product Nars The Multiple. The cream-to-powder formulation, launched in 1995, is a cream stick used as a blusher or highlighter, as well as on eyes and lips.
Price: £27.
Bestseller Since its introduction in 1999, Nars Orgasm Blush has reached cult status for its subtle, shimmering colour that complements every skin tone.
Price: £18.50
Most overlooked Nars Body Glow has a rich, chocolate shimmer and vanilla essence that gives the skin a natural glow and sultry scent.
Price: £43.
NARS
招牌产品：Nars The Multiple。粉凝霜配方，1995年推出，是用做胭脂或腮红的面霜棒，还可以用在眼睛和嘴唇上。
售价：27英镑。
最畅销产品：腮红，自1999年推出以来，Nars Orgasm Blush曾风靡一时，因为其细致柔和的色彩适合每种肤色。
售价：18.5英镑
最被忽略的产品：身体光泽乳液(Nars Body Glow)有醇厚柔和的巧克力色和香草精华，能让皮肤闪烁自然光泽，散发性感的香味。
售价：43英镑。
YSL
Signature product Touche Eclat. Launched in 1992, this under-eye concealer was quickly hailed as a make-up essential. One is sold every 20 seconds worldwide.
Price: £22.50.
Bestseller Touche Eclat.
Most overlooked Perfect Touch brush foundation, launched this year.
Price: £28.
圣罗兰(YSL)
招牌产品：明彩笔(Touche Eclat)。1992年推出的这款眼部遮瑕膏，很快就被誉为化妆必备。全球每20秒售出一支。
售价：22.5英镑。
最畅销产品：明彩笔。
最被忽略的产品：完美光彩粉底液(Perfect Touch brush foundation)，今年推出。
售价：28英镑。
RIMMEL LONDON
Signature product Hide the Blemish concealer. Launched in 1967, this has become a cult product, with one being sold every 30 seconds.
Price: £3.69.
Bestseller Soft Kohl Eyeliner in black, championed by Kate Moss (and, apparently, not just because she’s paid to do so as the face of Rimmel since 2001).
Price: £2.99.
Most overlooked Colour Mousse Eye Shadow. Even though these products are not advertised, their smooth texture ensures they sell well.
Price: £5.49.
RIMMEL LONDON
招牌产品：Hide the Blemish遮瑕膏。1967年推出的这款产品备受推崇，每30秒即售出一支。
售价：3.69英镑。
最畅销产品：黑色Soft Kohl Eyeliner眼线笔，受到凯特&S226;摩斯(Kate Moss)的推崇（很明显，不仅是因为2001年以来Rimmel花钱请她做代言）。
售价：2.99英镑。
最被忽略的产品：Colour Mousse Eye Shadow。即使这些产品没有打广告，他们柔和的质地确保了他们的畅销。
售价：5.49英镑。
CREME DE LA MER
Signature product The renowned moisturiser was launched in October 2000 exclusively to Harrods but now can be bought elsewhere. It is still the number one selling beauty brand in Harrods.
Price: £160/60ml.
Bestseller As above.
Most overlooked The company’s Cleansing Fluid, made with sea salt, pearl powders and sea algae essences to deeply cleanse and nourish the skin.
Price: £50 for 200ml.
海蓝之谜（CREME DE LA MER）
招牌产品：这款知名的保湿液于2000年10月推出，当时仅在哈罗德(Harrods)出售，现在也可以在其他地方买到。它仍然是哈罗德销量第一的美容品牌。
售价：160英镑/60毫升
最畅销产品：同上。
最被忽略的产品：该公司的清洁液（Cleansing Fluid），由海盐、珍珠粉和海藻精华制成，可深度清洁并滋养肌肤。
售价：50英镑，200毫升
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